As the summer rolls around, many women are getting ready to hit the gym and get in the best physical shape of their lives. In order to do this they are going to need the proper workout clothes to make this happen. Kate Hudson is the person that is planning to help a lot of women on their journey to obtaining better bodies. She has decided to open more of the Fabletics stores, and customers are elated about the ability to be able to try on clothes before they buy.
This is the main reason that people are seeing more of the commercials for Fabletics. People are interested in what this brand has to offer, and Kate Hudson is luring consumers in with commercials about the brand that she is bringing to a wider fan base.
Another thing that she has done to get the attention of people that may not have previously patronize the Fabletics site is add plus sizes. She has been able to provide more garments in plus sizes, and this is really going to help a lot of women that may have admired the brand but may have never found anything in their sizes that they can buy. Kate is doing an excellent job with working all the angles for Fabletics to get customers from different walks of life that are willing to put their time and effort into working out regularly. These are going to be the most important customers for the Fabletics profits. The ones that plan to work out on a regular basis may very well sign up for the VIP membership in which they can acquire close through automated shipments on a regular basis.
There is a lot of competition for the Fabletics brand, but Kate realizes that the novelty of her brand is what keeps it hot. Many people check back on this website on a regular basis to see what is new. Fabletics gives customers a lot of options for their shopping experience. Amazon also sells athletic clothing for women, but there are not a lot of new innovations in the clothing line. Fabletics, however, is always a company that is on the cutting edge of fashion because this is what the business model for this company is based on. This is essentially the competitive advantage that Kate Hudson needs in order to build her brand on a global level.