Entrepreneur and investor Chris Burch helps business ideas and new brands takeoff at his company Burch Creative Capital, and he also posts blogs for other entrepreneurs on how to get investments into their proposed companies. He posted an article on Medium.com explaining how to get venture capitalists or angel investors attracted to a startup. He mentioned that venture capital investors will likely infuse more capital into a business they like, but angel investors can be a little easier to sell your idea to.
The first thing Chris Burch says you should keep in mind is not throwing too many big words or technicalities at investors when selling an idea to them. You do need to make sure they know your business idea could be of great benefit to their business interests, but you want it to be simple enough that they know it will be worth their time to consider. If they throw a question at you that you don’t understand, don’t pretend you know an answer or promise to do something that you know you can’t do. Be honest and let them know if you don’t have an answer at the moment that you’ll find out what it is and get back to them. And if after you’ve done all the pitching they still don’t want it, just move on to another investor.
Burch started his entrepreneurial career in fashion with his first company being a sweater sales business that expanded into other lines and became known as Eagle Eye Apparel. The second fashion company he owned partial controlling shares in was Tory Burch, a brand named for his then wife who oversaw most of the designing and store openings. He also helped seed C. Wonder after he started his Burch Creative Capital company.
Chris Burch has also been affiliated with private equity firms such as the Internet Capital Group and Guggenheim Partners. He also was a joint investor with Alan Faena for the construction of the Faena Hotel in Buenos Aires, Argentina, and he bought several million-dollar homes in Long Island and Nantucket that he later sold for large profits. He currently owns the world’s top vacation place on Sumba Island known as Nihiwatu Resort. In 2013 Burch joined the list in Forbes of US billionaires (bjtonline.com).