American Express Co. Hanging by the Fingernails

Since 1979, Christopher Burch has remained to be a user of American Express Co, and recently, he swapped most of his spending to Sapphire Reserve card and for American Express Co., this is a huge loss. The incoming AmEx head Stephen Squeri inherits the card company’s stresses in developing momentum after 2014 Forbes-edition wealthiest American switched from using the company’s card.

Furthermore, it’s not only Mr. Burch’s exit, but AmEx is also groped with increasing opposition from financial institutions and smaller fintech firms whom their value overshadowed AmEx’s recently.

Moreover, investors are not sure, on where AmEx’s revenue progress will come from, or how it will resolve the disruption of traditional payment channels by the newer, contemporary, mobile approaches.

As competitive pressures mount, AmEx lost its market share to banks and other card networks like Visa Inc. this slip can also be attributed to the loss of several AmEx co-branded cards like JetBlue Airways Corp and Costco Wholesale Corp. since 2015.

Mr. Squeri will have to regain the power of the AmEx make, together for the established customers like Mr. Burch, wooed by financial institutions through better perks and services and millennials who have a different view from their parents on the use of card banking.

AmEx issues both consumers and business with credit cards. It also runs its card network on its card network and provides loans.

Mr. Burch’s Exit

Mr. Burch held significant businesses in the hospitality and technology industry and also had retail investments, all of which were profitable to AmEx. His move to J.P. Morgan Chase & Co.’s Sapphire was attributed to AmEx concierge services unable to work in his favor.

Chris Burch is a serial entrepreneur with a diverse business background spanning 40 years in several industries, including hospitality, technology, fashion and real estate. Mr. Burch is the CEO and founder of Burch Creative Capital which has led to the growth of various luxury brands and technology like Cocoon9, ED by Ellen DeGeneres, Nihiwatu, Voss Water, Poppin, and Jawbone.

Read his views on business related matters, check on this.

According to, Mr. Burch started his career in 1976 while still at Ithaca College. He invested a sound $2,000 and launched Eagles Eye apparel with his brother, which grew to a hundred and sixty-five million dollars before selling it to Swire Group. He was the pioneer investors in the Internet Capital Group and heavily relied on his innate ability to discover a link between implementation and innovation as well as his inbuilt knowledge of understanding of customer behavior.  To learn more of his creative vision and output, visit this website on

Take a tour to his impressive resort investment on

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