Category Archives: Ads in Business

Lori Senecal Talks Building Your Brand

Trends within the advertising world are often predicated upon the most popular ways in which the population views and receives information. Lori Senecal, the Chief Executive Officer of Crispin Porter and Bogusky, LLC, recently discussed a number of ways in which your company can utilize these modern advancements to take it to the next tier.


Mobile advertising is quickly taking over the world, rapidly replacing its big brother, desktop marketing. These days, virtually everyone has a smartphone or some form of mobile device, and reports show that most of us spend close to 25 percent of our daily lives using them. This trend was clearly reflected in 2015 when revenue associated with internet advertising reached a new height – $60 billion. Of that $60 billion, only a small percentage was the result of desktop advertising. For more details visit Ideamensch.


With the rise of mobile marketing, also comes a significant growth regarding the social media sector, as Facebook, and other outlets, such as Snapchat and Instagram, are quickly taking over. Facebook is firmly at the helm, as the social media juggernaut saw close to a 60 percent increase in advertising revenue from 2014 to 2015. When combined with Google, who, themselves saw nearly a 20 percent bump in advertising revenue, the two online powerhouses controlled 76 percent of the advertising growth over that period. While many people are fans of social media, they are often bothered by unwanted ads, and as a result, rely on ad blocking software to avoid them. In order to continue utilizing the power that is online marketing, many corporations have opted to use shorter ads that allow them to deliver their message, while also minimalizing the effect that it has on its audience. This has proven to be an effective strategy, as companies such as Snapchat, Universal Pictures, and Spotify capitalized with amazing success, regularly producing ads that exceeded 14 million views.


Lori Senecal has been the Chief Executive Officer of Crispin Porter and Bogusky, LLC, since 2015, and throughout her time there, Lori created a number of groundbreaking approaches to advertising that have served her company, as well as a number of others, very well.



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The Best Of Advertising In Brazil

Brazil is the mecca for advertising. They are known as the advertising Capital of the World, producing some of the most original advertising. These ads first began in the newspapers, then it became so popular, that it started showing up in magazines, radio, and TV. Now as a way to reach the people around the world, it’s on social media, which has now estimated to have grown to 81 million viewers.

Advertisers like Claudio Loureiro, who have helped pioneer the facebook age of advertising. The owner and CEO of Heads, which is the largest advertising agency in Brazil. The company boasts many important clients. He graduated from the University Pontifica at Parana in 1997. He once won the award for best advertising professional. He added producer to his long list of accomplishments, for films like Rio, “I Love You” and also for the Broadway musical “A Night with Janis Joplin”. Loureiro was instrumental in getting Woody Allen to come to Rio de Janeiro, to make a movie.

Many Brazilians print ads have walked away with top prizes at the Cannes Lions International Advertising Festival because of their creativity. The Brazilians love their advertising. They love looking at it, and they love to spend their money on what is being offered. Brazilians is not bothered in the least, when advertisers bombarded them with their products. Most of the time it doesn’t matter the cost.

As in the United States, one would find advertisement everywhere ,such as billboards,and sporting events, most notably soccer games.

Some of the models in Brazil are treated like celebrities. The tabloids would discuss their personal lives. This would propel the models to book more jobs and to gain popularity.

Still one must remember that there are restrictions about what one can do when it comes to advertising in Brazil. Things like alcohol and cigarettes. These rules are strict and one must adhere to the rules of advertising. These laws are strictly enforced. Another is medical advertising. They have to watch what they say very carefully. Doctors can not advertise her or his office phone number on social media. Also, any marketing that are geared toward children are strictly forbidden.