Trends within the advertising world are often predicated upon the most popular ways in which the population views and receives information. Lori Senecal, the Chief Executive Officer of Crispin Porter and Bogusky, LLC, recently discussed a number of ways in which your company can utilize these modern advancements to take it to the next tier.
Mobile advertising is quickly taking over the world, rapidly replacing its big brother, desktop marketing. These days, virtually everyone has a smartphone or some form of mobile device, and reports show that most of us spend close to 25 percent of our daily lives using them. This trend was clearly reflected in 2015 when revenue associated with internet advertising reached a new height – $60 billion. Of that $60 billion, only a small percentage was the result of desktop advertising. For more details visit Ideamensch.
With the rise of mobile marketing, also comes a significant growth regarding the social media sector, as Facebook, and other outlets, such as Snapchat and Instagram, are quickly taking over. Facebook is firmly at the helm, as the social media juggernaut saw close to a 60 percent increase in advertising revenue from 2014 to 2015. When combined with Google, who, themselves saw nearly a 20 percent bump in advertising revenue, the two online powerhouses controlled 76 percent of the advertising growth over that period. While many people are fans of social media, they are often bothered by unwanted ads, and as a result, rely on ad blocking software to avoid them. In order to continue utilizing the power that is online marketing, many corporations have opted to use shorter ads that allow them to deliver their message, while also minimalizing the effect that it has on its audience. This has proven to be an effective strategy, as companies such as Snapchat, Universal Pictures, and Spotify capitalized with amazing success, regularly producing ads that exceeded 14 million views.
Lori Senecal has been the Chief Executive Officer of Crispin Porter and Bogusky, LLC, since 2015, and throughout her time there, Lori created a number of groundbreaking approaches to advertising that have served her company, as well as a number of others, very well.