There’s different ways you can approach a big money investor if you’re an entrepreneur who needs capital to get your business started. Chris Burch, the founder and chairman of Burch Creative Capital posted an article on Medium about how to do it, and he primarily focused on elevator pitches. There’s formal pitches you can make to an investor if you’re in a situation like a networking event where you have more time to discuss your planned company with them, but most of the time you’ll be making elevator pitches which may not necessarily be in an elevator, but they will usually be during busy times of the day. Burch tells his followers they should keep a few things in mind.
Burch says your pitch should cover the core of what your company does without getting into the meat and mashed potatoes of everything. It should offer something to the investor that will make them want to be interested in your planned company. Burch says you should never get too down about a rejection because even attractive company ideas aren’t going to be worthwhile for every investor. If one investor doesn’t go for your idea, look for another. And another thing to remember is that you shouldn’t pretend to have all the answers. You should have the answers to the most important questions you’re asked, but if there are areas you don’t have covered, be honest with the investor and tell them you’ll get back to them on the question.
More of his views on https://www.entrepreneur.com/article/222766
Chris Burch is sometimes called the serial entrepreneur because he’s founded his own companies and later sold them, and he’s invested in many other companies at Burch Creative Capital. His first company that was started while he was still in college was Eagle Eye Apparel. One of the most famous companies that he and his former wife both founded was Tory Burch, a premier fashion brand that was showcased in several fashion shows and had several national brand stores launched. Burch is also real estate investor who previously owned shares in the Faena Group in their Hotel + Universe in Buenos Aires and a Miami condo property. He also partnered with James McBride in 2012 to buy Nihiwatu Resort, an Indonesian remote island luxury hotel that’s been rated top vacation place in Travel & Leisure (nihi.com).