The market for premium dog foods has been heating up and sales have been sky rocketing. Many competitors have been entering the market with the hope of capturing a portion of the market sales and have been innovating to try to capture as much of this market as possible. The form of innovation has varied much from one brand of dog food to the next and it has been interesting to see how different dog food makers have varied their strategies for dog food in the marketplace. Beneful, who is one of the largest and best known makers of dog food has taken a marvel approach. They have innovated by using the Internet and new logistical processes that allow them to produce small batch specialty dog food blends that each dog owner customizes on their own. There are many benefits to creating and modifying your own dog food. Some dogs have food allergies that can cause severe problems for their health. Some of these allergies are present in most commercial dog foods. By using Beneful’s new premium dog food ordering service dog owners with sensitive dogs can get the harmful ingredients out of their food and improve their dogs health. Further, dogs come in all different sizes, both big and small, but dog foods are generally packaged for one size dogs- the medium. While you can always throw away portions of dog food or open multiple containers, Beneful‘s new premium dog food allows you to avoid this wasteful methodology and lets you get the appropriate sized food for your dog, even allowing you to manage their diet effectively. Customized dog food by Beneful is truly a premium product. Other dog food manufacturers are concentrating on improving the quality of their dog food blends or making food fresher without additives. These premium foods concentrate on freshness and organic ingredients or even unique blends of dog food that sound more appealing and contain the same menus as pet owners themselves eat. Whether this is truly appealing to the dogs is up in the air but they do appear to be appealing to pet owners as sales of these premium dog foods are being driven by it.