Lime Crime CEO and Founder Doe Deere has a very unique and striking personality. She is popular on social media especially Instagram where she markets her products. Her brand has gone through highs and lows and sometimes experienced hiccups but has risen to a cult status. The brand is characterized by glitters and bold combinations of colors heaped with nostalgia.
Cult brand and products
According to Deere, the word cult indicates uniqueness. It means providing customers with exceptional products that cannot be offered by anyone else. Since inception in 2008, Lime Crime has always aimed at providing their customers with unique products in an industry that is ever-changing and crowded.
Purely vegan products
Doe Deere is very passionate about animals. She, therefore, developed a brand that does not include any animal products as raw materials. The brand is also involved with numerous animal-related charities and so it was sensible to develop products that are purely vegan and cruelty-free.
Mistakes made as an entrepreneur
Deere indicates that making mistakes is part of being an entrepreneur. The most important thing is learning and growing out of mistakes. Lime Crime is a perfect example of making the best out of mistakes. The brand has gone through challenges along the way but has trounced all the turbulence to become a major player in the cosmetic industry.
Advice to young women entrepreneurs
As a successful entrepreneur, Deere credits her achievements to passion. Apart from passion, looking at the gaps in the market is also another way of finding a perfect niche which can result in profit making. Paying close attention to personal preferences is also a good way to make things happen.
The process of formulation
Initially, Deere was involved in formulating all the products that the brand was producing. However, she now has a team solely responsible for making products that are perfect and appealing to customers. The brand is driven by the passion for excellence and is committed to provide credible products.
The popularity of the make-up palette
The make-up palette has become popular in the recent past due to the development of different shades of colors. Deere indicates that make-up palettes are a great and inspiring way of communicating a specific beauty story. Palettes produced at lime Crime are not just random colors but are focused on a specific look.
About Doe Deere
Doe Deere was born in Russia but raised in New York. She started on an eBay account where she showcased her DIY fashion line. She found that bright and unusual colors are uncommon in beauty products and was inspired to start a makeup brand that could incorporate more colors. Lime Crime was launched in 2008 and has grown to become a major player in the industry across the world. Her main aim is to prove that cosmetics can be used as a form of self-expression and freedom and not just a way of concealing imperfections. Deere believes that beauty is not what is natural but what feels right. Believing in her vision and customers is a habit that makes her productive. Learn more: https://www.pinterest.com/doedeere/