The steamy and classy lingerie of the Australian, women’s fashion boutique, Honey Birdette has been extremely successful and popular in their native country, so much so that they are now currently looking to expand into both the United States of America as well as the United Kingdom. The company has recently publicly released plans to begin moving into the United Kingdom market niche by installing around 40 new stores by the very end of 2018. Currently Honey Birdette only has three brick and mortar, real world stores located in the UK which would mean their rollout would have to be quite swift. The company has stated that prime real estate locations such as Leeds, Covent Gardens of London and White City are all being looked at as grounds for new boutiques.
Honey Birdette has also taken a keen interest in the lingerie consumer base in the United States of America, or rather, the market consumer base of the United States has taken a very keen interest in Honey Birdette’s lingerie. After receiving a sudden and increadibly profitable 374 % sales boost from the land of the free and the home of the brave, the intimates company crafted and released a new online, digital storefront specifically for US buyers which has driven a great deal of new traffic and interest.
One of the reasons that the lingerie companies sales have risen so quickly in the states, outside of a inherently high market demand for their product, are all of the new features included in the US specific site. Some of these new and improved features and offers, which were not previously featured on the original Australian webpage, include things such as faster delivery times and free delivery for orders over $ 50 US dollars, which has fostered a good deal of additional interest.