What does it take to become the best bottled water company in the world? That question is something every bottled water company in the world asks itself, but none of them come close to answering the question. At some point, they all face the same problem: environmental impact.
As the world becomes more environmentally conscious, people are less likely to buy water that’s harming nature in some way. They certainly won’t buy water that’s harming people either, putting a lot of factory water companies out of business. That’s a good mass-production idea, but people want water that healthy and environmentally safe.
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The most important part of bottled water is its safety reputation. Trying to convince people to buy their water, many companies artificially add minerals or vitamins and claim that people can’t live without what they’re selling. Some people fall for it, but many are catching onto the gimmick.
There’s one bottled water company that’s not trying to manipulate people: Waiakea Water. Waiakea Water is volcanic water that comes from Hawaii. There are two words in that sentence that set Waiakea Water apart; volcanic and Hawaii. No one sells water that comes from Hawaii, and no one sells anything that comes from a volcano.
Waiakea Water does both, and they do it well and for a reason. First, people love hearing about something that comes from Hawaii. Hawaii is synonymous with beauty, luxuriousness, and nature. When people say Hawaiian water, they immediately think “pure, natural water.”
Second, volcanoes are cool and everyone loves them. Volcanoes say danger and drinking from one make everyone feel like an immortal. Waiakea Water is filtered through 14,000 feet of porous volcanic rock and naturally infused with minerals and vitamins. When drinking Waiakea Water, no one has to worry about anything man made messing up the natural, beautiful taste.
Waiakea Water also set itself by using the only degradable plastic bottles in the world. They care about the environment just as much as they care about their consumers.