Desiree Perez is exhibiting the characteristics of a true leader when it comes to her role at Roc Nation. Jay-Z put her in charge, and he has not regretted his decision. Desiree Perez has been very helpful in helping Jay Z turn around Tidal, and he has also benefited from her experience in the business world as a negotiator.
It has been said that Desiree Perez is the one that is making the big deals that Jay-Z may not have been able to make. She has been the one that has been tracking the numbers and getting a good feel for what the artist that are part of Roc Nation are worth in terms of contracts.
People have become knowledgeable of who she is because of how she negotiates. She has been able to get big contract for Beyonce and Rihanna. She has been able to lure Sprint into doing business with Jay-Z for the Tidal streaming service. Perez has also helped NFL athletes get big contracts. Her work is recognized when it comes to getting entertainers the type of numbers that they want.
Her skills in cutting deals go back to a life outside of entertainment where she had to put up a good amount of courage to get herself out of tough situations. She has continued to be this person that knows how to handle situations when things get rough. This is why Jay Z has been so loyal to her.
Perez has been able to stick with him even when his music streaming service was not doing as well as he initially assumed that it would. She stayed around and helped him create a music streaming service that would actually be profitable. This is what Desiree would eventually become known for, and Billboard has recognized these talents.